Saint Tropez
DK Company · Denmark
Saint Tropez is a Danish womenswear brand founded in 1984 by Niels-Henrik Henriksen. Owned by DK Company, it sells women's fashion through its own stores, wholesale and online.
| Founded | 1984 |
|---|---|
| Founder | Niels-Henrik Henriksen |
| Parent group | DK Company (since 2019) |
| Origin | Denmark |
| Website | saint-tropez.com |
What is Saint Tropez?
Saint Tropez is a Danish fashion brand for women, founded in 1984 by Niels-Henrik Henriksen. It offers accessible everyday womenswear and is now part of the Danish fashion group DK Company.
History
For many years Saint Tropez belonged to IC Group, the Danish fashion company. In January 2019 the brand moved to DK Company, a Danish group that owns a portfolio of fashion labels. By 2017 the brand operated 38 retail stores in Denmark.
Products and positioning
The collections focus on everyday womenswear, including dresses, shirt dresses and skirts, and the brand is carried by department stores such as John Lewis in the United Kingdom.
Distribution
- Own retail stores in Denmark
- Wholesale to retailers and department stores
- Online sales direct to consumers and through e-commerce platforms such as Boozt
Why it matters
Saint Tropez is one of the longer standing names in Danish womenswear and an example of the multi brand group model that DK Company uses to build scale across retail, wholesale and online channels.
Frequently asked questions
Who owns Saint Tropez?
Saint Tropez has been owned by the Danish fashion group DK Company since January 2019, after previously belonging to IC Group.
Who founded Saint Tropez?
Saint Tropez was founded in Denmark in 1984 by Niels-Henrik Henriksen.