Wood Wood
Denmark
Wood Wood is a Copenhagen fashion label and retailer founded in 2002 by Karl Oskar Olsen and Brian SS Jensen. It is known for contemporary streetwear and lifestyle goods sold through its own stores in Denmark, Germany and the United Kingdom and online. No parent group is stated in the sources consulted.
| Founded | 2002 |
|---|---|
| Founders | Karl Oskar Olsen, Brian SS Jensen |
| Headquarters | Copenhagen, Denmark |
| Segment | Premium and contemporary |
| Own stores | Copenhagen, Aarhus, Berlin, London |
| Website | woodwood.com |
What is Wood Wood?
Wood Wood is a Danish fashion brand founded in 2002 by Karl Oskar Olsen and Brian SS Jensen. Wikipedia describes it as covering contemporary streetwear, high-end fashion, sportswear and lifestyle goods, and places the company in Copenhagen, with the text pointing to Nørrebro.
Products and positioning
The brand's web shop lists outerwear, jackets, knitwear and accessories alongside new arrivals, and it offers collections for men and women. Its positioning blends streetwear references with a design-led approach, which places it in the premium and contemporary band.
Business model and distribution
Wood Wood combines its own retail with online sales and a business to business route:
- Own stores in Copenhagen, Aarhus, Berlin and London (Soho), plus a Copenhagen Airport store mentioned by Wikipedia
- An online shop operated by DK Company Online A/S, according to the website
- A B2B portal and press section for trade partners
The sources consulted do not describe the wholesale network in detail, nor do they state an owner or any revenue figures. The operator named on the website is a company entity, which is not the same as a statement of ownership, so no group is attributed here.
Why it matters
Wood Wood is one of the better known Danish brands to grow out of streetwear culture, and its mix of own stores in several countries and online sales illustrates how a Copenhagen label can build international reach without relying only on wholesale.
Frequently asked questions
Who founded Wood Wood?
Wood Wood was founded in 2002 by Karl Oskar Olsen and Brian SS Jensen in Copenhagen.
Where is Wood Wood from?
Wood Wood is a Danish brand based in Copenhagen. It has own stores in Denmark, Germany and the United Kingdom.