InWear
DK Company · Denmark
InWear is a Danish womenswear brand founded in 1969 by Niels Martinsen and designer Kirsten Teisner. Owned by DK Company since 2014, it offers feminine, urban collections of classic garments.
| Founded | 1969 |
|---|---|
| Founders | Niels Martinsen, Kirsten Teisner |
| Owner | DK Company (since 2014) |
| Designer | Jette Romvig |
| Website | inwear.com |
What is InWear?
InWear is a Danish womenswear brand and part of the fashion group DK Company. It is known for feminine, urban collections built on classic garments.
History
InWear was founded in 1969 by Niels Martinsen together with designer Kirsten Teisner, as a design-driven label aimed mainly at young women. Milestones include:
- 1971: became the first Danish clothing brand to move production to China
- 1970s: fashion shows in major European cities
- 1984: own store and fashion show in New York
- 1996: InWear Group listed on the stock exchange
- 2001: merger with Carli Gry International to form IC Companys
- 2014: acquired by DK Company as part of a portfolio of brands from IC Companys
Early collections featured shirts in Indian cotton and jersey dresses, and the brand was among the first to experiment with washed denim for a vintage look.
Products and positioning
Today InWear focuses on feminine, urban womenswear. Designer Jette Romvig has led the collections since 2014. The brand won the Danish Guldknappen award in 1991 and 2011.
Why it matters
InWear is one of the founding names of modern Danish fashion and an example of a heritage label consolidated into a multi-brand group.
Frequently asked questions
Who owns InWear?
InWear has been owned by the Danish fashion group DK Company since 2014.
Who founded InWear?
InWear was founded in 1969 by Niels Martinsen together with designer Kirsten Teisner.