Cream Eyewear
Cream Eyewear is a children's eyewear brand founded in April 2021 by people with years of experience in the eyewear industry. It makes sunglasses with frames partly made from recycled water bottles and rice-industry grass.
| Founded | April 2021 |
|---|---|
| Category | Children's eyewear |
| Frame material | Truegrass |
| Website | creameyewear.com |
| Website | creameyewear.com |
What is Cream Eyewear?
Cream Eyewear is a children's sunglasses and eyewear brand founded in April 2021 by a team with long experience in the eyewear industry. It describes its aim as "finger licking sunglasses for the eyes of the future".
Products and positioning
Frames are made of Truegrass, a material that is 60 per cent recycled water bottles and 30 per cent grass from the rice industry. Lenses are polarised and the hinges are flexible, so the frames bend by about 11 per cent.
- A round, classic first frame for kids
- "Two", an angular frame to balance rounder faces
- Colourways including Mint, Navy, Orange, Banana and Olive
The last three colours for Spring/Summer 2023 were developed with The New Society, a colourway specialist. The brand states a goal of high-quality products and continual improvement of its production processes.
Distribution
Cream Eyewear has exhibited at Pitti Immagine Bimbo, the children's fashion trade fair, where it was listed with style tags including Nordic Style, Contemporary and Athleisure.
Why it matters
The brand is a recent entrant using recycled and bio-based materials in a category where children's sunglasses are still dominated by generic offers.
Frequently asked questions
What does Cream Eyewear sell?
It sells children's sunglasses with polarised lenses and flexible frames made from Truegrass.
When was Cream Eyewear founded?
Cream Eyewear was founded in April 2021 by people with years of experience in the eyewear industry.