8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Matinique

Denmark

Matinique is a Danish menswear label established in Copenhagen in 1973. It mixes formal and casual styles, from suiting to knitwear. Its online shop is operated by DK Company Online A/S, but the list hint of Bestseller as owner is not supported by the sources consulted.

Facts
Founded1973
FounderNiels Martinsen
OriginCopenhagen, Denmark
SegmentPremium and contemporary
Online shop operatorDK Company Online A/S
Websitematinique.com
Segment
Mid-market
Categories
MenswearAccessoriesFootwear
Sales channels
Own storesWholesaleE-commerce

What is Matinique?

Matinique is a menswear brand. Its website says it was established in Copenhagen in 1973 on a vision to create menswear shaped by Scandinavian roots. FashionUnited names Niels Martinsen as founder and describes menswear that mixes formal and casual styles.

Products and positioning

The range covers everyday and smart menswear:

  • Outerwear and jackets, denim and shirts
  • Knitwear, including 100 percent merino wool
  • Suiting, including washable suiting
  • Trousers, T-shirts, shoes, scarves, gloves and other accessories

Price positioning is accessible premium, aimed at men who want tailored and casual pieces in one wardrobe.

Business model and distribution

Matinique sells through an online shop with a member programme and concept stores, and supplies retailers through a wholesale collection, according to its website and FashionUnited. The footer of the brand's web shop reads DK Company Online A/S, and its corporate social responsibility link points to dkcompany.com. This indicates that the online business is run within the DK Company environment, but the website does not state ownership directly.

Ownership note

The list used for this directory suggested Bestseller as the parent. The Bestseller brand page consulted does not list Matinique, so that hint is not adopted and no group is stated.

Why it matters

With a history dating to 1973, Matinique is one of the longer established Danish menswear labels and shows how a heritage brand can reposition around easy care suiting and knitwear for contemporary buyers.

Frequently asked questions

Who owns Matinique?

The sources consulted do not state the owner directly. The web shop is operated by DK Company Online A/S, and the Bestseller brand page does not list Matinique.

Where is Matinique from?

Matinique is a Danish menswear brand established in Copenhagen in 1973.

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