14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Gabba

Denmark

Gabba is a Danish menswear brand founded in 1983. It started as a family passion for making clothes with character and now offers denim, shirts, knitwear, trousers and outerwear.

Facts
Founded1983
CountryDenmark
TaglineWorn for life
Trade fairPitti Immagine Uomo
Websitegabba.dk
Segment
Premium
Categories
MenswearDenimAccessories
Sales channels
Wholesale

What is Gabba?

Gabba was founded in Denmark in 1983. It started as a family passion for making clothes with character and grew into a brand known for fine quality and a distinctly Danish style. Its tagline is Worn for life.

Products and positioning

Gabba has expanded beyond denim but still sews a touch of denim into every piece. The brand combines classic design principles with a forward-thinking approach and treats quality as its foundation. The range includes:

  • Shirts, T-shirts and knitwear
  • Trousers, chinos and shorts
  • Denim
  • Jackets and outerwear
  • Hats

Its collections are grouped under styles such as Lifestyle, Essentials, Nordic Style, Denimwear, Urban, Craftsmanship and Contemporary.

Distribution

Gabba presents its collections to buyers at Pitti Immagine Uomo and is listed as an exhibitor for the January 2027 edition.

Why it matters

Gabba is a long-running Danish brand that has moved from denim into a full menswear offer while keeping denim as its signature.

Frequently asked questions

Where is Gabba from?

Gabba is a menswear brand from Denmark, founded in 1983.

What does Gabba sell?

Gabba sells menswear such as denim, shirts, knitwear, trousers and outerwear.

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