Silver Jeans Co.
Western Glove Works · Canada
Silver Jeans Co. is a Canadian denim brand founded in 1991 by Michael Silver in Winnipeg, Manitoba. Owned and manufactured by Western Glove Works, it sells jeans, outerwear and T-shirts across North America.
| Founded | 1991 |
|---|---|
| Founder | Michael Silver |
| Headquarters | Winnipeg, Canada |
| Parent | Western Glove Works |
| Sister brand | Jag Jeans |
| Website | silverjeans.com |
What is Silver Jeans Co.?
Silver Jeans Co. is a denim brand from Winnipeg, Manitoba, in Canada. It was founded in 1991 by Michael Silver and belongs to Western Glove Works, which also manufactures its products.
History
Western Glove Works, the parent company, is a long established Winnipeg clothing manufacturer whose roots go back to 1921. Silver Jeans Co. was launched as its own denim label in 1991 and has remained headquartered in the city. The parent company also owns the denim brand Jag Jeans.
Products and positioning
- Jeans for women and men in a range of fits
- Outerwear
- T-shirts
Denim is the core of the offer, with outerwear and tops completing the casual wardrobe.
Distribution
The brand is distributed across North America through retail partners and sells directly to consumers through its own online shop.
Why it matters
Silver Jeans Co. is one of the best known Canadian denim brands and an example of a family owned manufacturer building its own consumer labels rather than producing only for others.
Frequently asked questions
Where is Silver Jeans Co. from?
Silver Jeans Co. is a Canadian brand headquartered in Winnipeg, Manitoba.
Who owns Silver Jeans Co.?
Silver Jeans Co. is owned by Western Glove Works, which also manufactures its products.