Naked & Famous Denim
Naked & Famous Denim is a Canadian denim brand founded in Montreal in 2008 by Brandon Svarc. It makes raw selvedge jeans for men and women from Japanese denim, together with jackets, shirts, T-shirts and leather accessories, all made in Canada.
| Founded | 2008, Montreal |
|---|---|
| Founder | Brandon Svarc |
| Fabric | Japanese selvedge denim |
| Production | Canada |
| Website | nakedandfamousdenim.com |
What is Naked & Famous Denim?
Naked & Famous Denim is a jeans label from Montreal, founded in 2008 by Brandon Svarc. The company is based on St. Lawrence Boulevard, close to Chabanel Street, the traditional heart of the city's garment district.
Products and positioning
The brand makes high-end jeans for men and women, along with cotton jackets, shirts, T-shirts and leather accessories. Its raw denim comes from Japanese mills that weave selvedge denim on old-style shuttle looms, while all garments are made in Canada.
Jeans are sold unwashed and without any pre-distressing. The brand advises wearers to wash them as rarely as possible, so that the indigo fades into a pattern unique to each owner. Svarc, who describes himself as a denim nerd, has worked with suppliers on unusual fabrics such as glow-in-the-dark and raspberry-scented denim.
- Raw, unwashed selvedge jeans
- Japanese fabrics, Canadian production
- Experimental novelty denims
The company does not use advertising or celebrity endorsements and relies on product quality to build its reputation among denim enthusiasts.
Why it matters
Naked & Famous shows how a focused product, transparent sourcing and fabric experimentation can give a mid-sized brand a loyal following in the specialist raw denim market, while keeping garment production in North America.
Frequently asked questions
Where is Naked & Famous Denim from?
Naked & Famous Denim is from Montreal, Canada. Its garments are made in Canada using Japanese selvedge denim.
Who founded Naked & Famous Denim?
The brand was founded in 2008 by Brandon Svarc, who still leads it.