Fidelity Denim
Fidelity Denim is a premium jeans brand founded by Jason Trotzuk, headquartered in Vancouver with manufacturing in Los Angeles. It makes jeans from Italian and Japanese denim for men and women.
| Founder | Jason Trotzuk |
|---|---|
| Headquarters | Vancouver |
| Production | Los Angeles |
| Fabrics | Italian and Japanese denim |
| Website | fidelitydenim.com |
What is Fidelity Denim?
Fidelity Denim is a premium denim label created by Canadian entrepreneur Jason Trotzuk, who serves as founder and creative director. The company is based in Vancouver and runs an office and manufacturing operation in Los Angeles.
History
Trotzuk built earlier fashion businesses before Fidelity, including Oil Can Eddy's, which sold leather jackets and T-shirts from 1993, and the boardshort label Dish Clothing. He launched Fidelity to enter the premium denim market, which he saw as growing strongly at the time.
Products and positioning
Fidelity focuses on jeans in the premium price bracket. Key elements of its approach include:
- Production in Los Angeles
- Fabrics sourced from Italy and Japan
- Attention to wash and finish
The company moved away from Chinese factories because they could not match the wash and finish it required.
Distribution
The brand has sold through 400 to 500 retailers worldwide, including Nordstrom, Neiman Marcus and Saks Fifth Avenue in the United States.
Why it matters
Fidelity is one of several Canadian founded labels that chose Los Angeles as the production base for premium denim.
Frequently asked questions
Where is Fidelity Denim made?
Fidelity Denim jeans are made in Los Angeles, using fabrics from Italy and Japan. The company is headquartered in Vancouver.
Who founded Fidelity Denim?
Fidelity Denim was founded by Jason Trotzuk, who is also its creative director.