Cimarrón
Cimarrón is a Spanish jeans brand established by Saez Merino in 1978. It is known as a pioneer of women's colour stretch jeans and also makes jackets, shirts and casual tops.
| Founded | 1978 |
|---|---|
| Established by | Saez Merino |
| Country | Spain |
| Signature | Colour stretch jeans |
| Website | cimarron.es |
What is Cimarrón?
Cimarrón is a Spanish denim brand established in 1978 by Saez Merino. It is recognised as one of the pioneers of women's stretch jeans.
History
The brand found success with collections aimed at the French market in the late 1980s. In the early 1990s it launched colour stretch jeans made from cotton stretch denim, marketed as second skin, which became its signature. Cimarrón also performed well in Japan during the 2000s.
Products and positioning
- Stretch jeans in a wide range of colours
- Denim jackets
- Shirts and cut-and-sewn tops
The core customer is women in their twenties to forties looking for fitted, comfortable denim.
Distribution
In 2017 the Japanese trading house ITOCHU acquired the master licence for Cimarrón apparel and accessories in Japan, with Caitac Family as operating partner from spring-summer 2018. In Japan the brand is sold through department, multi-brand and specialty stores.
Why it matters
Cimarrón illustrates how a European denim label can build a second life through licensing in Asian markets.
Frequently asked questions
Where is Cimarrón from?
Cimarrón is a jeans brand from Spain, established by Saez Merino in 1978.
What is Cimarrón known for?
Cimarrón is known for women's colour stretch jeans made from cotton stretch denim, launched in the early 1990s.