Minteyes
Minteyes is a Spanish online womenswear label selling trend-led dresses, trousers, tops and blazers. It trades directly to consumers through its own web shop with worldwide shipping.
| Country | Spain |
|---|---|
| Model | Direct-to-consumer online |
| Range | Womenswear |
| Shipping | Worldwide |
| Website | minteyesbrand.com |
What is Minteyes?
Minteyes is a womenswear brand that sells directly to consumers online. Its shop is run in euros with a Spanish storefront, and many of its products take their names from the Balearic islands, such as Mallorca, Menorca, Ibiza and Formentera. The brand's tagline is Unfiltered fashion for unapologetic woman, and it presents itself as a label for people who love fashion.
Products and positioning
The collection covers a compact wardrobe of trend-driven pieces, with an emphasis on going-out and holiday looks:
- Dresses, including the Ibiza dress and Margot dress
- Trousers, including satin long trousers
- Tops and sweatshirts
- Skirts, jeans and blazers
Several items come in shiny or sequinned finishes. Prices sit in the accessible range, from around 35 euros for simple pieces to around 120 euros for dresses, which places the label in the mid-market segment.
Distribution
Minteyes is a digital-native brand. It sells through its own website, highlights best sellers and a community of customers it calls Mint Girls, and offers worldwide shipping with a choice of European payment methods.
Why it matters
Minteyes is typical of the new generation of small Spanish fashion labels that build a brand identity online, using social media and a direct web shop rather than traditional wholesale.
Frequently asked questions
What does Minteyes sell?
Minteyes sells womenswear such as dresses, trousers, tops, skirts, jeans and blazers through its own online shop.
Where is Minteyes from?
Minteyes is a Spanish label, and many of its products are named after the Balearic islands.