29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Digital-native and DTC brands

Sepiia

Spain

Sepiia is a Spanish smart clothing brand whose garments resist stains, wrinkles and odours. Led by founder and CEO Federico Sainz de Robles, it manufactures its clothing in Spain.

Facts
CountrySpain
Founder and CEOFederico Sainz de Robles
ProductionSpain
FocusSmart, low maintenance clothing
Websitesepiia.com
Segment
Premium
Categories
MenswearWomenswearChildrenswearAccessories
Sales channels
E-commerce

What is Sepiia?

Sepiia is a Spanish fashion start up that applies textile technology to everyday clothing. Founder and chief executive Federico Sainz de Robles built the brand around garments that require less care and fewer washes.

Products and positioning

Sepiia's clothing combines science, design and technology. Its garments are designed to be:

  • Wrinkle and stain resistant
  • Antibacterial and resistant to sweat marks
  • Light and breathable
  • Made from recycled materials and fully recyclable as monomaterials

Beyond its core shirts and garments, the brand has launched non staining ties and a first children's collection.

Production

All Sepiia garments are manufactured in Spain, on the Iberian peninsula, which the brand presents as part of its sustainability approach.

Distribution

Sepiia sells mainly direct to consumers through its own website. The company has raised funding through investment rounds, including a crowdlending round via Goparity.

Why it matters

Sepiia illustrates how technical textiles can move from sportswear into everyday and office wear. By reducing the number of washes a garment needs and designing for recycling, it addresses the environmental footprint of clothing during use as well as at production.

Frequently asked questions

What is Sepiia clothing?

Sepiia makes smart clothing designed to resist stains, wrinkles and odours, so it needs fewer washes.

Where is Sepiia made?

All Sepiia garments are manufactured in Spain.

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