8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Digital-native and DTC brands

Ecoalf

Spain

Ecoalf is a Spanish fashion brand known for clothing and footwear made with recycled and upcycled materials. Its website says it was the first Spanish fashion company to earn B Corp certification, in 2018. It matters as a prominent European example of sustainability led product development.

Facts
OriginSpain
B Corp certification2018, first Spanish fashion company (per brand)
FoundationFundación Ecoalf
Key projectUpcycling the Oceans
RangeApparel, footwear, accessories
SegmentDigital-native and DTC brands
Websiteecoalf.com
Segment
Premium
Categories
WomenswearMenswearFootwearAccessoriesSportswear
Sales channels
Own storesE-commerceWholesale

What is Ecoalf?

Ecoalf is a Spanish fashion and lifestyle brand built around sustainability. Its website sells clothing for women and men, footwear and accessories, and describes the brand's work with recycled and regenerative materials.

Products and positioning

The range includes coats and jackets, knitwear, sweatshirts, shirts, t-shirts, trousers, denim, and dresses and skirts for women. It also covers footwear, such as sneakers, padel and tennis shoes and waterproof boots, and accessories including bags, backpacks, socks, hats, scarves, caps, bottles and toiletry bags. The site lists a sports line and a denim line. Regenerative cotton and a regenerative wool capsule collection are also mentioned.

Sustainability

According to its website, the Fundación Ecoalf runs the Upcycling the Oceans project, which says it has recovered more than 2.1 million kg of seabed waste. About 10 per cent of that waste is plastic, which is turned into a yarn the brand calls Hilo del Mar, or sea yarn. The foundation began in 2015 after a fisherman invited the founder out to sea. Ecoalf states that in 2018 it became the first Spanish fashion company to obtain B Corp certification.

Business model and distribution

Ecoalf sells through its online shop and through stores. The website lists shops in Madrid, Barcelona, the Basque Country and Valencia, as well as several international locations. The pages reviewed do not state the number of stores, wholesale partners or financial results.

Why it matters

Ecoalf is often discussed in connection with recycled materials in fashion, and its foundation based collection of marine waste links product development with a visible environmental programme. The page reviewed does not name the founder or give a founding year or owner, so those details are not stated here.

Frequently asked questions

Is Ecoalf a sustainable brand?

Ecoalf positions itself around recycled and upcycled materials. Its website says it became the first Spanish fashion company to obtain B Corp certification in 2018.

Where is Ecoalf from?

Ecoalf is a Spanish brand, with stores listed in Madrid, Barcelona, the Basque Country and Valencia on its website.

All brands