D.Franklin
D.Franklin is a Spanish online fashion brand from Elche, founded in 2014, best known for sunglasses. It also sells sneakers, clothing and accessories direct to consumers at affordable prices.
| Founded | 2014 |
|---|---|
| Headquarters | Elche, Spain |
| Core product | Sunglasses |
| Model | Direct to consumer online |
| Website | dfranklincreation.com |
What is D.Franklin?
D.Franklin is a fashion brand born in Elche, in the Spanish province of Alicante. It describes itself as an online brand for sunglasses and accessories and was founded in 2014.
Products and positioning
Sunglasses are the core of the D.Franklin range, offered in both classic and contemporary shapes. Around this core the brand has added further categories:
- Sunglasses, the brand's main line
- Sneakers
- Clothing
- Other fashion accessories
The brand follows a fast fashion approach with affordable pricing.
Distribution
D.Franklin sells directly to consumers through its own online store and uses social media as a key channel for reaching customers. Its sunglasses are also available through third party online retailers such as Footshop in Central and Eastern Europe.
Why it matters
D.Franklin belongs to a generation of Spanish digital native accessory brands that built their business online rather than through traditional optical or department store distribution. Elche, better known as a footwear manufacturing hub, also gives the brand a base for its expansion into sneakers.
Frequently asked questions
Where is D.Franklin from?
D.Franklin is a Spanish brand from Elche, in the province of Alicante.
What does D.Franklin sell?
D.Franklin is best known for sunglasses and also sells sneakers, clothing and accessories.