8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Digital-native and DTC brands

Misako

FRAG Comercio Internacional, S.L. · Spain

Misako is a Spanish brand of bags, luggage, backpacks and accessories, run by the company FRAG Comercio Internacional, S.L. in the Barcelona area. Its website describes the products as modern and affordable for women and men. It matters as a Spanish accessories brand combining its own stores with e-commerce.

Facts
OperatorFRAG Comercio Internacional, S.L.
Registered addressEsparraguera (Barcelona), Spain
RangeBags, luggage, accessories
StoresSpain, Portugal, Andorra
OnlineWeb shop and mobile apps
SegmentDigital-native and DTC brands
Websitemisako.com
Segment
Value
Categories
BagsAccessoriesJewellery
Sales channels
Own storesE-commerce

What is Misako?

Misako is a Spanish accessories brand. Its website describes its handbags, backpacks, luggage and accessories as modern and affordable and designed for both women and men. The brand is operated by FRAG Comercio Internacional, S.L., which is registered in the Commercial Registry of Barcelona.

Products and positioning

The range includes handbags in styles such as shoppers, crossbody, hobo and tote bags, backpacks, office items such as laptop cases, and travel items including suitcases, cabin luggage and toiletry bags. It also offers wallets, a men's line, other accessories and costume jewellery. The website lists a sustainable collection and an outlet section. The accessible price positioning is stated by the brand itself.

Business model and distribution

Misako combines physical retail with online sales. The website lists stores in Madrid, Barcelona, Mallorca and Gran Canaria in Spain, in Lisbon in Portugal and in Andorra la Vella in Andorra. It also runs an online store and offers iOS and Android apps.

Company details

The registered address given on the website is in Esparraguera, near Barcelona, on the Can Cortadellas industrial estate. The pages reviewed do not state when the brand was founded, who founded it, or give financial figures, so none are stated here.

Why it matters

Misako is a small but visible example of an accessories specialist in southern Europe that relies on its own store network and a direct online channel rather than wholesale. No technology or data initiatives are documented in the source reviewed.

Frequently asked questions

Where is Misako from?

Misako is a Spanish brand. Its operating company is registered in Barcelona, with an address in Esparraguera.

What does Misako sell?

Misako sells handbags, backpacks, luggage, wallets and accessories, plus costume jewellery and a men's line. It describes its products as modern and affordable.

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