Lanius
Germany
Lanius is a German sustainable fashion label for women and men, founded by Claudia Lanius in 1999 and associated with Cologne. It sells through its own online shop, three stores and an outlet in the city, and a B2B shop. It matters as an example of a small slow fashion brand built around natural materials and circular services.
| Founded | 1999 |
|---|---|
| Founder | Claudia Lanius |
| Company | LANIUS GmbH |
| Base | Cologne, Germany (stores) |
| Focus | Slow fashion, natural materials |
| Segment | Digital-native and DTC brands |
| Website | lanius.com |
What is Lanius?
Lanius is a German fashion label operated by LANIUS GmbH. Its website says the brand has followed its vision since 1999 and names Claudia Lanius as founder and chief executive. The company describes its approach as slow fashion, fair production and sustainability, with an emphasis on high quality natural materials.
Products and positioning
The range covers women's and men's clothing, including knitwear, blouses, dresses, jackets, jeans and activewear. The brand also sells shoes, accessories and what it calls Sustainable Living items such as care products and gift ideas. The website highlights organic cotton, linen and TENCEL fibres, together with GOTS and OCS certifications. It also promotes a programme covering care, repair, resale and rental of its garments.
Business model and distribution
Lanius sells through an online shop available in German and English, three physical stores in Cologne districts (Agnesviertel, Südstadt and Innenstadt), an outlet in Sülz, and a separate B2B shop for trade customers. The site says orders ship with DHL GoGreen Plus. The pages reviewed do not state which countries the online shop delivers to, and they do not give a headquarters address, although the phone number uses the Cologne area code.
Why it matters
Lanius represents the independent, founder led end of the sustainable fashion market in Germany. Its combination of certified natural materials, owned retail and circular services such as repair and rental is typical of how smaller labels try to differentiate on longevity rather than volume. No digital or data technology involvement is documented in the source reviewed, and no financial figures are published there.
Frequently asked questions
Who founded Lanius?
Claudia Lanius is named as founder and chief executive on the brand's website, which says the company has pursued its vision since 1999.
Where is Lanius from?
Lanius is a German label. Its three stores and outlet are in Cologne, and its website is available in German and English.