Avocadostore
The Platform Group · Germany
Avocadostore is a German online marketplace for sustainable products, founded in Hamburg in 2010. It brings together around 1,500 merchants and brands offering eco-friendly fashion, beauty and home goods.
| Founded | 2010 |
|---|---|
| Headquarters | Hamburg, Germany |
| Business model | Online marketplace |
| Merchants and brands | About 1,500 |
| Majority owner | The Platform Group (since 2024) |
| Website | avocadostore.de |
What is Avocadostore?
Avocadostore is a digital marketplace for sustainable and ecological products based in Hamburg, Germany. It describes itself as Germany's leading online marketplace for sustainable goods, with fashion as one of its main categories.
History
The platform was founded in 2010. Mimi Sewalski, one of the founders, has long led the company as managing director and has become a well-known voice on sustainable consumption in Germany.
In January 2024 The Platform Group AG announced the acquisition of a majority stake in Avocadostore, with the deal expected to close in February 2024. The previous sole owner, GLG Green Lifestyle GmbH of Berlin, remained a shareholder.
Products and positioning
Rather than producing its own collections, Avocadostore operates as a curated marketplace. Around 1,500 merchants and brands are connected to the platform, selling across categories that include:
- Womenswear, menswear and childrenswear
- Shoes and accessories
- Natural cosmetics and beauty
- Home and living products
Why it matters
Avocadostore is one of the main dedicated channels for sustainable fashion labels in the German market. For smaller ethical brands it provides access to a focused audience, and its move into The Platform Group reflects the consolidation of specialist e-commerce platforms in Germany.
Frequently asked questions
What is Avocadostore?
Avocadostore is a German online marketplace for sustainable products, including fashion, beauty and home goods.
Who owns Avocadostore?
The Platform Group AG acquired a majority stake in 2024, with previous owner GLG Green Lifestyle remaining a shareholder.