29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Digital-native and DTC brands

bleed

Germany

bleed is a German vegan and sustainable clothing brand founded in 2008 by Michael Spitzbarth in Helmbrechts, Upper Franconia. It makes casual streetwear and activewear from materials such as organic cotton, Tencel, Econyl and cork.

Facts
Founded2008
FounderMichael Spitzbarth
HeadquartersHelmbrechts, Germany
FocusVegan, sustainable streetwear
Websitebleed-clothing.com
Segment
Mid-market
Categories
WomenswearMenswearSportswearAccessoriesSwimwear
Sales channels
E-commerceWholesale

What is bleed?

bleed, often referred to as bleed clothing, is an independent fashion label from Helmbrechts in Upper Franconia, Germany. Its collections are entirely vegan and cruelty-free, and sustainability is central to the brand's design and sourcing.

History

The brand was founded in 2008 by Michael Spitzbarth, a skateboarder who studied textile design and worked as a freelancer in the textile industry before launching his own label. bleed has grown slowly and without outside investors.

Products and positioning

The range spans streetwear and activewear for women and men: tees, tops, hoodies, shirts, jeans and chino shorts, dresses, skirts, jackets, swimwear and accessories. Materials include:

  • GOTS-certified organic cotton and recycled cotton
  • Tencel lyocell, modal and Ecovero viscose
  • Econyl regenerated nylon and recycled PET
  • Hemp and renewable cork

The brand works with a code of conduct covering the ILO's fundamental labour standards and traces and audits most of its supply chain.

Why it matters

bleed is one of the early German brands to combine streetwear aesthetics with a fully vegan, material-led sustainability approach, and remains independently owned.

Frequently asked questions

Is bleed clothing vegan?

Yes. All bleed products are vegan and cruelty-free, using materials such as organic cotton, Tencel, Econyl and cork.

Who founded bleed?

bleed was founded in 2008 in Helmbrechts, Germany, by textile designer and skateboarder Michael Spitzbarth.

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