recolution
recolution is a sustainable streetwear label from Hamburg, Germany, founded in early 2010. It makes casual clothing for women and men from organic cotton and Tencel under strict ecological and social guidelines, with GOTS certification and vegan collections.
| Founded | 2010, Hamburg |
|---|---|
| Materials | Organic cotton and Tencel |
| Certification | GOTS, PETA-Approved vegan |
| Production | Portugal, Turkey, Lithuania |
| Website | recolution.de |
What is recolution?
recolution is a German fashion label that produces high quality streetwear according to strict ecological and social guidelines. The company is based in Hamburg and was launched in early 2010 by two founders from northern Germany, Jan and Robert.
Products and positioning
The label offers casual basics and streetwear for women and men, including T-shirts, sweatshirts and other everyday garments. Materials are a central part of its proposition:
- Organic cotton
- Tencel fibres
- Vegan collections with no animal-derived components, approved by PETA
recolution says it was one of the first labels to be certified to the Global Organic Textile Standard (GOTS). Production takes place in Portugal, Turkey and Lithuania, and the company ships with minimal packaging.
Distribution
The brand sells through its own online shop and through retailers specialising in sustainable fashion.
Why it matters
recolution belongs to the first generation of German eco-fashion labels that made certified organic and vegan clothing a mainstream streetwear proposition, and it keeps its supply chain within Europe and its near neighbours.
Frequently asked questions
Where is recolution from?
recolution is a sustainable streetwear label based in Hamburg, Germany, founded in early 2010.
Is recolution sustainable?
recolution uses organic cotton and Tencel, is GOTS certified and offers PETA-Approved vegan collections produced in Portugal, Turkey and Lithuania.