Waschbär
Waschbär is a German ecological mail order and online retailer founded in 1987 and based in Freiburg im Breisgau. It sells clothing, shoes, natural cosmetics, household goods and home textiles with a sustainability focus.
| Founded | 1987 |
|---|---|
| Headquarters | Freiburg im Breisgau, Germany |
| Ownership model | Steward ownership |
| Assortment | About 6,000 items |
| Website | waschbaer.de |
What is Waschbär?
Waschbär is an ecological retailer from Freiburg im Breisgau in Germany, founded in 1987. Operated as Waschbär GmbH with more than 250 employees, it is organised in Verantwortungseigentum, a steward ownership model in which profits are reinvested in the company and in social and ecological initiatives.
Products and positioning
The assortment includes around 6,000 items, of which fashion is one part:
- Clothing and shoes for women, men and children
- Natural cosmetics, detergents and cleaning products
- Household goods, home textiles, furniture and garden supplies
All cotton textiles are organic. The company uses certifications such as GOTS and the BDIH standard for natural cosmetics, works with the Fair Wear Foundation, and publishes its own product passports that assess the social and ecological conditions of production.
Distribution
Waschbär sells primarily through its online shop and also offers B2B services.
Why it matters
As one of Germany's long-established green retailers, Waschbär shows how a catalogue business built on ecological criteria has carried its sourcing standards into e-commerce.
Frequently asked questions
Where is Waschbär based?
Waschbär is based in Freiburg im Breisgau, Germany, and was founded in 1987.
What does Waschbär sell?
Waschbär sells organic clothing and shoes, natural cosmetics, cleaning products, home textiles, furniture and garden supplies.