tausendkind
tausendkind is a German online shop for baby and children's clothing, accessories and products. It was founded by former McKinsey colleagues Kathrin Weiss and Anike von Gagern and serves mainly Germany, Austria and Switzerland.
| Founders | Kathrin Weiss and Anike von Gagern |
|---|---|
| Launched | Around 2010 |
| Main market | Germany, Austria and Switzerland |
| Channel | Online shop |
| Website | tausendkind.de |
What is tausendkind?
tausendkind is a German e-commerce retailer for babies and children. It aims to be a one-stop webshop for high quality products for babies and kids, combining children's clothing with accessories and baby essentials.
History
The idea for the business was developed by Kathrin Weiss while she was working at McKinsey. She brought in her former colleague Anike von Gagern as business partner, and the company launched around 2010. Within about five years it had grown to more than 50 employees.
Products and positioning
The range spans several kinds of products:
- Rare baby products that are hard to find elsewhere
- Standard baby equipment and essentials
- Clothing for older children
The shop also runs a parenting blog alongside its online store.
Distribution
tausendkind sells online. The DACH region, covering Germany, Austria and Switzerland, is its most important market, although its specialised assortment also attracts orders from other countries.
Why it matters
tausendkind is one of the early German digital-native specialists in the children's category, showing how a curated online range can compete with general retailers in a market where parents look for both basics and niche products.
Frequently asked questions
Who founded tausendkind?
tausendkind was founded by Kathrin Weiss and Anike von Gagern, who had previously worked together at McKinsey.
What does tausendkind sell?
tausendkind sells baby and children's clothing, accessories and baby products through its online shop.