Snocks
Snocks Group · Germany
Snocks is a German basics brand for socks, underwear and everyday clothing, started in 2016 by two cousins selling socks on Amazon. Led by founder and chief executive Johannes Kliesch and based in Mannheim, it has grown into the Snocks Group, a house of brands that also includes Oceansapart, femtis and Les Lunes.
| Founded | 2016 |
|---|---|
| Founder and CEO | Johannes Kliesch |
| Headquarters | Mannheim, Germany |
| Group brands | Snocks, Oceansapart, femtis, Les Lunes |
| Segment | Value basics |
| Website | snocks.com |
What is Snocks?
Snocks sells basics at what it calls a very fair price: socks, men's and women's underwear, leggings, shirts, hoodies, pyjamas, swimwear and thermal wear. It aims to be the first port of call for basics and steadily extends its range, with bundles and multipacks central to its offer.
History
According to the company, Snocks was started by two cousins who sold socks on Amazon, with growth dating from 2016. Johannes Kliesch is described as founder and chief executive, and Rehan Choudhry as co-managing director. From a single product the company has grown into the Snocks Group, an e-commerce group with four brands under one roof.
Products and positioning
Snocks positions itself in the value segment with an emphasis on quality and durability. The group's brands are:
- Snocks: socks, underwear and everyday basics
- Oceansapart: activewear for yoga and pilates
- femtis: period underwear
- Les Lunes: fashion pieces
Snocks offers a 100 day return period and an anti-hole guarantee on its socks, and its product pages show many thousands of customer reviews.
Business model and distribution
The company is digital first. It sells through its German language online shop and a Snocks app, grew up on Amazon, and uses social channels such as Instagram, TikTok and WhatsApp for marketing. Its website also mentions a store locator, a partner programme and B2B enquiries. The main office is in Mannheim, with further office locations in Hamburg and Berlin and remote work as standard.
Why it matters
Snocks is one of the best known German examples of a marketplace born brand that turned into a multi brand e-commerce group. Its path from Amazon seller to house of brands illustrates how performance marketing and marketplace expertise can be used to build and acquire consumer brands.
Frequently asked questions
Who founded Snocks?
Snocks was started by two cousins who began by selling socks on Amazon, with growth from 2016. Johannes Kliesch is the founder and chief executive. The company is based in Mannheim, Germany.
Which brands belong to the Snocks Group?
The Snocks Group runs four brands: Snocks for basics, Oceansapart for yoga and pilates activewear, femtis for period underwear and Les Lunes for fashion pieces.