Bombas
United States
Bombas is a New York based direct to consumer brand founded in 2013 by Randy Goldberg and David Heath, best known for socks and a model that donates one clothing item for every item sold. It has expanded into underwear, T-shirts, footwear and sport socks, and began opening its own stores in 2025. The company reports more than 200 million donated items.
| Founded | 2013 |
|---|---|
| Founders | Randy Goldberg, David Heath |
| Headquarters | New York City, United States |
| Model | One Purchased = One Donated |
| Donations | More than 200 million items (company figure) |
| First store | New York City, October 2025 |
| Website | bombas.com |
What is Bombas?
Bombas is an American apparel brand built around comfortable everyday basics. Socks remain its core product, but the range now covers underwear, T-shirts, shoes and slippers. Its business is tied to a social mission: for every item purchased, an essential clothing item is donated to people affected by homelessness.
History
The company was founded in 2013 by Randy Goldberg and David Heath in New York City. The original mission was to donate one pair of socks for every pair sold, after the founders learned that socks are among the most requested items in homeless shelters. Bombas added T-shirts in 2019 and later underwear and footwear. In 2025 it launched Bombas Sport with sport specific socks.
Products and positioning
Bombas positions itself in the mid-market with premium comfort basics. Its main categories are:
- Everyday, athletic and compression socks
- Underwear and T-shirts
- Shoes and slippers
- Bombas Sport, launched in 2025
Business model and distribution
Bombas is mostly a direct to consumer business, with a smaller share of sales through wholesale partners. According to the company, wholesale partners have also contributed more than 20 million donated items. The brand opened its first physical store in New York City in October 2025, and its website lists further locations in Boca Raton, Houston, Philadelphia, Washington and Venice, California. Donations are distributed through more than 4,000 giving partners across all 50 US states.
Impact model
Under the One Purchased = One Donated principle, Bombas says it has made more than 200 million donations. The company presents this mission as a permanent part of its model rather than a campaign.
Why it matters
Bombas shows how a narrow product category, combined with a clear social mission and strong digital marketing, can scale into a broad basics brand. Its recent move into physical retail mirrors a wider shift among DTC brands towards omnichannel distribution once online growth matures.
Frequently asked questions
Who founded Bombas?
Bombas was founded in 2013 by Randy Goldberg and David Heath in New York City. They started with socks and a one for one donation model. The brand has since expanded into other basics.
How does the Bombas donation model work?
For every item purchased, Bombas donates an essential clothing item to people affected by homelessness through giving partners. The company says it has made more than 200 million donations through over 4,000 partners.