Outdoor Voices
Consortium Brand Partners · United States
Outdoor Voices is a US activewear brand founded in 2013 in New York by Tyler Haney and Matt McIntyre, later based in Austin, Texas. Wikipedia lists Consortium Brand Partners as its owner, and the company moved to online-only in March 2024. It is a widely cited example of a venture-backed direct-to-consumer brand.
| Founded | 2013, New York City |
|---|---|
| Founders | Tyler Haney and Matt McIntyre |
| Headquarters | Austin, Texas |
| Owner (per Wikipedia) | Consortium Brand Partners |
| Model | Online-only since March 2024 |
| Website | outdoorvoices.com |
What is Outdoor Voices?
Outdoor Voices is an American athletic apparel and activewear brand. It was founded in 2013 in New York City by Tyler Haney and Matt McIntyre, who left in 2014. Haney moved the company to Austin, Texas, in 2016.
History
The brand was known early on for mix-and-match kits and a recreation-first message. It raised about 57 million dollars as of March 2018, led by investors including GV, General Catalyst and Forerunner Ventures. Wikipedia reports a valuation of 110 million dollars in 2018, falling to 40 million dollars in January 2020. Mickey Drexler became chairman in summer 2017, and Haney stepped down as chief executive in February 2020. Wikipedia lists Consortium Brand Partners as the owner, though the dating of that change was not confirmed in the article.
Products and partnerships
Collaborations included a running collection with Hoka One One in 2018, the H2Ov swimwear line in 2018, and projects with Man Repeller, ClassPass, A.P.C. and Teva.
Business model and distribution
The brand started online and sold early through J. Crew's Brands We Love sections from 2014. Its first store opened in Austin in October 2014 and a Manhattan pop-up followed in 2015. In 2018 it launched the O.V. Trail Shop app, which showed nearby stores carrying its running collection. In March 2024 the company announced it would close all stores and become online-only, and former employees said a Chapter 11 filing was expected. This profile has not verified later events.
Why it matters
Outdoor Voices became a reference point for how far venture-funded direct-to-consumer apparel can scale, and for the difficulties of sustaining growth and physical retail afterwards.
Frequently asked questions
Who owns Outdoor Voices?
Wikipedia lists Consortium Brand Partners as the owner. The date and terms of that change were not confirmed in the source, so treat it as unverified for 2026.
Where is Outdoor Voices from?
It is a US brand, founded in New York in 2013 and based in Austin, Texas since 2016.