8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Digital-native and DTC brands

Buck Mason

United States

Buck Mason is a California clothing brand founded in 2013 in Venice, California, by Sasha Koehn and Erik Allen Ford. It sells updated American classics for men and women, partly made in the USA. Ownership could not be verified.

Facts
Founded2013, Venice, California
FoundersSasha Koehn and Erik Allen Ford
BaseCalifornia, United States
SegmentDigital-native and DTC
ProductionMade in USA emphasis (website)
Websitebuckmason.com
Segment
Mid-market
Categories
MenswearWomenswearDenim
Sales channels
E-commerceOwn stores

What is Buck Mason?

Buck Mason is an American clothing brand that describes its products as updated, modern American classics with a focus on timelessness, quality and its California roots.

History

According to the brand's story page, Buck Mason was established in 2013 in Venice, California, by Sasha Koehn and Erik Allen Ford. The company began in a 350 square foot garage, making locally produced jeans and tees. It aims to make clothing that lasts, combining traditional manufacturing with modern methods and a laid-back California style. A photograph on the page is captioned Buck Mason HQ, 2023, but no address is given, so no headquarters is stated here.

Products and positioning

The range includes outerwear, sweaters, shirts, pants, jeans and blazers for men and women, plus gift cards. The site emphasises Made in USA production and refers to a page for Buck Mason Knitting Mills. Pricing sits in the mid-market to premium basics range.

Business model and distribution

The brand sells online and through physical stores, which the website lists under Our Stores. The pages fetched do not give store counts or locations, and wholesale activity could not be verified.

What could not be verified

Ownership, investors, current leadership and financial figures are not stated in the sources and are left out.

Why it matters

Buck Mason is part of a group of digital-native menswear brands that built an offline footprint alongside e-commerce, and its domestic manufacturing message sets it apart from many direct-to-consumer peers.

Frequently asked questions

Who founded Buck Mason?

Buck Mason was founded by Sasha Koehn and Erik Allen Ford in 2013 in Venice, California, according to the brand's story page.

Where is Buck Mason from?

Buck Mason is an American brand with roots in Venice, California, where it began in a 350 square foot garage.

All brands