Naadam
United States
Naadam is a direct-to-consumer cashmere and knitwear brand whose website describes working directly with Mongolian herders. Its Original Sweater is priced at 98 dollars according to its site. Founders, headquarters and ownership could not be verified from the sources fetched.
| Country | United States (unverified detail) |
|---|---|
| Segment | Digital-native and DTC |
| Signature product | Original Sweater, 98 dollars (website) |
| Sourcing | Mongolian herders (brand claim) |
| Channels | Online, plus stores per website footer |
| Website | naadam.co |
What is Naadam?
Naadam is a direct-to-consumer apparel brand best known for cashmere. Its official website says it works directly with Mongolian herders and that this relationship allows more accessible pricing than traditional cashmere labels. The name refers to the Mongolian Naadam festival, though this profile relies on the brand's own site rather than a separate source for that link.
Products and positioning
The range covers women's and men's sweaters and cardigans, tops and tees, dresses, bottoms, hoodies, loungewear, jackets, accessories and home goods. Its signature item is the Original Sweater, listed at 98 dollars. Materials named on the site include Signature, Luxe, Super Fine and Lightweight cashmere, organic cotton, cotton-cashmere blends and baby rib. The brand also offers monogrammed pieces, a College Cashmere line and a collaboration with the NFL.
Business model and distribution
Naadam is primarily an online brand. The footer of its website links to stores, which indicates a physical retail presence, but the page does not list locations or counts. Wholesale activity could not be verified.
What could not be verified
The website gives inconsistent age claims, referring both to 11 years and to ten years of cashmere expertise, and does not name its founders, headquarters or owner. A Wikipedia search returned only the Mongolian festival of the same name and no company entry. These facts are therefore left out of this profile.
Why it matters
Naadam is an example of the direct-to-consumer model applied to a luxury-adjacent natural fibre, using a shortened supply chain as the core of its pricing story. It is relevant when tracking how digital-native brands position accessible cashmere.
Frequently asked questions
What is Naadam known for?
Naadam is known for cashmere sweaters sold direct to consumers at accessible prices. Its website says it works directly with Mongolian herders.
Is Naadam a luxury brand?
It is better described as accessible or mid-market. Its signature cashmere sweater is listed at 98 dollars on its website.