IVY & OAK
IVY & OAK is a Berlin womenswear brand founded by Caroline Gentz that sells contemporary occasionwear, including bridal dresses. It sells mainly direct to consumers through its own online shop and European fashion platforms.
| Founder | Caroline Gentz |
|---|---|
| Headquarters | Berlin, Germany |
| Focus | Contemporary occasionwear |
| Model | Direct to consumer |
| Website | ivy-oak.com |
What is IVY & OAK?
IVY & OAK is a contemporary womenswear brand based in Berlin. It was founded by Caroline Gentz, who is also CEO and previously worked in brand management and design at Zalando.
Products and positioning
The brand focuses on occasionwear and describes its style as timeless, durable and inspiring. The range includes:
- Dresses for weddings and events, including bridal dresses
- Casual wear and officewear
- Accessories
Sustainability is part of the positioning: the brand uses lower-impact materials such as organic cotton and aims to reuse textile offcuts to reduce waste.
Distribution
IVY & OAK operates a direct-to-consumer model, selling through its own online shop and through various European fashion platforms.
History
In July 2018 the company closed a Series A funding round of 5 million euros, with backing linked to the Danish fashion group Bestseller. In October 2025 the Danish fashion company DK Company took a stake in the business.
Why it matters
IVY & OAK is an example of a digital-native German brand that has attracted strategic investment from established Scandinavian fashion groups, pairing an online-first model with a focused occasionwear offer.
Frequently asked questions
Who founded IVY & OAK?
IVY & OAK was founded by Caroline Gentz, who previously worked at Zalando and leads the company as CEO.
What does IVY & OAK sell?
IVY & OAK sells contemporary womenswear with a focus on occasionwear and bridal dresses, alongside casual wear and accessories.