Fashionette
The Platform Group AG · Germany
Fashionette is a German online retailer of designer fashion and accessories, which says it has existed since 2008. Its website states it is part of The Platform Group AG. It matters as a specialist luxury and premium accessories e-commerce platform in German speaking Europe.
| Founded | 2008 |
|---|---|
| Owner | The Platform Group AG |
| Company | fashionette Plattform GmbH |
| Markets | Germany, France, Netherlands, Switzerland, Austria |
| Range | 800+ designer labels |
| Segment | Digital-native and DTC brands |
| Website | fashionette.de |
What is Fashionette?
Fashionette is an online shop for designer fashion. Its German website refers to the company's founding in 2008 and gives the legal entity as fashionette Plattform GmbH. The site's description says it carries designer clothing, bags, shoes, watches, jewellery and accessories from more than 800 designer labels.
Ownership
The website states that fashionette is part of The Platform Group AG. The pages reviewed do not name the founders or give a headquarters address, so neither is stated here.
Products and positioning
Navigation categories include clothing, shoes, bags, jewellery and watches, sunglasses and accessories, a men's section, a sale area and a Pre-Loved category of certified second hand items. The positioning is premium to luxury, built on third party designer labels rather than an own brand collection.
Business model and distribution
Fashionette is an online only business. The country selector lists storefronts for Germany, France, the Netherlands, Switzerland and Austria, and the German site delivers only to addresses in Germany. The inclusion of a certified pre-owned section shows a move towards resale alongside new designer goods.
Why it matters
As a specialist for designer accessories inside a larger platform group, Fashionette illustrates the consolidation of online fashion retail in German speaking markets. No technology or artificial intelligence initiatives are documented in the source reviewed, and no financial figures are cited here.
Frequently asked questions
Who owns Fashionette?
Fashionette's website states that it is part of The Platform Group AG. The operating company is named as fashionette Plattform GmbH.
Is Fashionette a luxury retailer?
It sells designer clothing, bags, shoes, watches and jewellery from more than 800 labels, so it is positioned in the premium and designer segment. It is a multi-brand retailer rather than a luxury house.