HOFF
HOFF is a footwear and fashion brand based in Elche, Spain, known for its sneakers. It operates its own stores in Madrid, London and Amsterdam.
| Headquarters | Elche, Spain |
|---|---|
| Flagships | Madrid and London |
| Newest store | Amsterdam, 2025 |
| Design director | David Tourniaire-Beauciel (appointed 2025) |
| Website | thehoffbrand.com |
What is HOFF?
HOFF is a footwear and fashion brand based in Elche, Spain. It is best known for its sneakers and also sells fashion more broadly.
Distribution
The brand has expanded its own retail network across Europe. It has a flagship on calle Velazquez in Madrid and two stores in London, including a flagship near Covent Garden on Long Acre. In 2025 it opened a store on Leidsestraat in Amsterdam, with further openings planned in Antwerp and Brussels, and it also operates a corner in El Corte Ingles in Vigo.
The Amsterdam store was designed with El Departamento as a space to experiment, where architecture, design and product come together.
Design direction
In 2025 HOFF appointed French designer David Tourniaire-Beauciel as design director to define a new aesthetic identity for the brand.
Why it matters
HOFF is an example of a Spanish footwear brand shifting from a domestic base toward a European retail presence, with its own stores and a refreshed design identity.
Frequently asked questions
Where is HOFF from?
HOFF is a footwear and fashion brand based in Elche, Spain.
What does HOFF sell?
HOFF sells footwear, especially sneakers, and fashion.