14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

José Sáenz

Spain

José Sáenz is a Spanish footwear company based in Arnedo, La Rioja, the country's shoemaking centre. It produces seasonal shoe collections including the Feel line and also presents women's clothing.

Facts
LocationArnedo, La Rioja, Spain
Main categoryFootwear
Shoe lineFeel (Feel Life, Feel Unique)
ClothingWomen's label Loiba
Websitegrupojosesaenz.com
Segment
Mid-market
Categories
FootwearWomenswear
Sales channels
Own stores

What is José Sáenz?

José Sáenz is a footwear company from Arnedo in La Rioja, one of Spain's main shoe manufacturing towns, and presents new footwear collections each season. Alongside its shoe collections, the business also presents a women's clothing line.

Products and positioning

The company's collections include the Feel line, which is divided into two sub-lines:

  • Feel Life, a lightweight shoe made with a stitching technique developed by the company
  • Feel Unique, a hand-painted shoe

In clothing, the company presented the women's label Loiba, founded in 2014, with a ladylike style and vintage touches. Its garments are made in artisan workshops.

Distribution

In 2018 José Sáenz opened a new commercial space in Arnedo with separate areas for footwear and clothing, combined with a café serving the company's own organic olive oil.

Why it matters

José Sáenz reflects the Arnedo shoemaking tradition, where manufacturers increasingly combine production with their own branded retail spaces and adjacent categories.

Frequently asked questions

Where is José Sáenz from?

José Sáenz is a footwear company based in Arnedo, in the Spanish region of La Rioja.

What does José Sáenz sell?

It makes footwear, including the Feel Life and hand-painted Feel Unique lines, and also presents women's clothing.

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