Pompeii
Pompeii is a Spanish lifestyle brand born in Madrid, best known for sneakers produced in Elche. Founded by four friends, it has expanded from footwear into menswear and accessories.
| Base | Madrid, Spain |
|---|---|
| Production | Elche, Spain |
| Founders | Four friends |
| Core product | Sneakers |
| Website | pompeiibrand.com |
What is Pompeii?
Pompeii is a Spanish footwear and lifestyle brand born in Madrid. It describes its style as refined streetwear with an elegant yet relaxed approach to everyday clothing, under the tagline We Champion Walking.
History
The brand was started by four friends, Jaime Garrastazu, Jorge Vidri, Nacho Vidri and Cosme Bergareche. It began online and through social media, closed a funding round of 1 million euros in 2018 with the founders keeping majority control, and opened its first own store on Calle Fuencarral in Madrid. A second store followed in Seville, and in 2019 the brand entered Portugal.
Products and positioning
Sneakers are the core of the business, with production based in Elche, one of Spain's main footwear clusters. The range has grown to include:
- Leather sneakers and dress shoes
- T-shirts, shirts, polos, knitwear and jackets
- Swimwear and accessories
- Collections linked to sports such as Formula 1, golf and football
Distribution
Pompeii sells through its own online store and shops, and through multi-brand retail including El Corte Inglés in several Spanish cities.
Why it matters
Pompeii is an example of a Spanish digital-born brand that combined local manufacturing with online sales before moving into physical retail and a wider lifestyle offer.
Frequently asked questions
Where are Pompeii sneakers made?
Pompeii produces its sneakers in Elche, a major Spanish footwear manufacturing hub.
Who founded Pompeii?
Pompeii was founded by four friends: Jaime Garrastazu, Jorge Vidri, Nacho Vidri and Cosme Bergareche.