14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

SAYE

Spain

SAYE is a sneaker brand born in Barcelona that makes vegan shoes from organic, recycled and bio-based materials. Its sneakers are ethically produced in Portugal.

Facts
OriginBarcelona, Spain
ProductionPortugal
MaterialsOrganic, recycled, bio-based
Trees planted325,000+
Websitesayebrand.com
Segment
Mid-market
Categories
FootwearWomenswearMenswearAccessories
Sales channels
E-commerceWholesale

What is SAYE?

SAYE is a footwear brand born in Barcelona, Spain. It designs timeless sneakers and apparel for women and men, built around vegan materials and a reforestation commitment.

Products and positioning

The brand's sneakers are made from organic, recycled and bio-based materials. SAYE avoids conventional plastic and works with suppliers to develop plant-based materials with a lower environmental impact. Production takes place in Portugal under quality and traceability standards.

  • Sneaker models such as the M89 Icon, M26 Dawn, M70 Muse and M01 Atlas
  • Clothing, caps and tote bags
  • Socks and shoe care products

Sustainability

SAYE offsets its unavoidable environmental impact by planting trees, with more than 325,000 trees planted to date. It also publishes information on traceability and ethical manufacturing, and encourages more responsible consumption.

Why it matters

SAYE is part of the wave of European digital-first sneaker brands that compete on material innovation and transparency, using European production as part of their appeal.

Frequently asked questions

Where is SAYE from?

SAYE was born in Barcelona, Spain, and produces its sneakers in Portugal.

Are SAYE sneakers vegan?

Yes, SAYE makes vegan sneakers from organic, recycled and bio-based materials.

All brands