29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Meermin

Spain

Meermin is a family-owned shoemaker from Mallorca, Spain, selling Goodyear-welted men's and women's footwear directly to consumers. Its range spans oxfords, loafers, derbies and boots, plus shoe care.

Facts
OriginMallorca, Spain
OwnershipFamily-owned
ConstructionGoodyear welted
ProductionOwn plant in Shanghai
Websitemeermin.com
Segment
Mid-market
Categories
FootwearAccessories
Sales channels
E-commerceOwn stores

What is Meermin?

Meermin is a family-owned shoemaker from Mallorca that sells Goodyear-welted footwear through a direct-to-consumer model built around what it calls radical value. Its design and management team is based in Mallorca, Spain.

Products and positioning

The men's range includes oxfords, bluchers and derbies, penny, tassel and horsebit loafers, and Chelsea, service and jumper boots. Meermin also offers unlined loafers, shell cordovan shoes and accessories, a women's collection and shoe care products such as trees, creams and brushes, along with a last and fit guide for customers ordering online.

  • Construction: Goodyear welted
  • Leathers sourced mainly from France, Italy and Japan
  • Production at the company's own plant in Shanghai, China

Distribution

Meermin sells primarily online, with regional storefronts for North America and international customers, and also operates retail stores.

Why it matters

Meermin is a notable example of a DTC footwear model in classic menswear: by owning its factory and selling direct, it offers welted shoes at prices below many traditional makers, which has earned it a strong following among enthusiasts.

Frequently asked questions

Where is Meermin from?

Meermin is a family-owned shoemaker from Mallorca, Spain, where its design and management team is based.

Where are Meermin shoes made?

Meermin shoes are made at the company's own plant in Shanghai, China, using leathers mainly from France, Italy and Japan.

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