14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Toni Pons

Spain

Toni Pons is a Spanish footwear brand that has made handmade shoes, above all espadrilles, since 1946. Its range spans espadrilles, sandals, boots, sneakers and accessories for women, men and children.

Facts
Founded1946
OriginSpain
Signature productEspadrilles
ProductionHandmade in Spain
Websitetonipons.com
Segment
Mid-market
Categories
FootwearBagsAccessories
Sales channels
Own storesE-commerceWholesale

What is Toni Pons?

Toni Pons is a footwear brand from Spain rooted in Mediterranean tradition. It has produced handmade shoes since 1946, and its footwear is crafted by artisans in Spain.

Products and positioning

Espadrilles remain the core of the brand, offered as wedges, flats, Costa Brava styles, comfort wide fit models and basics, as well as bridal espadrilles and a personalisation service. Around this core the brand has built a wider range:

  • Sandals, including Menorcan sandals for men
  • Boots, ankle boots and rain boots
  • Sneakers, including a barefoot line, Mary Janes and loafers
  • Slippers and a children's range
  • Handbags, scarves, belts and socks

In 2025 the brand received a Spanish Fashion Academy Award.

Distribution

Toni Pons sells through its own online store, which serves many international markets in euros, pounds and dollars, through its own stores and through a dedicated B2B channel for professional buyers.

Why it matters

With roots going back to the 1940s, Toni Pons shows how a traditional espadrille maker can extend a heritage product into a year round footwear and accessories range with international reach.

Frequently asked questions

Where is Toni Pons from?

Toni Pons is a Spanish brand whose footwear is handmade by artisans in Spain.

When was Toni Pons founded?

Toni Pons has made footwear since 1946.

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