Morrison
Morrison is a Spanish sneaker brand founded in Madrid in 2016 by Pablo Recuenco, Álvaro Patón and Álvaro Rodríguez. It makes multicolour, customisable unisex sneakers along with fashion accessories.
| Founded | 2016, Madrid |
|---|---|
| Founders | Pablo Recuenco, Álvaro Patón, Álvaro Rodríguez |
| Product | Unisex sneakers |
| Main channel | Own e-commerce |
| Website | morrisonshoes.com |
What is Morrison?
Morrison is a Madrid sneaker brand known for colourful, unisex trainers. It was founded in 2016 by three partners, Pablo Recuenco, Álvaro Patón and Álvaro Rodríguez, who designed the first models themselves with the rule that every design had to appeal to all three.
Products and positioning
The brand's signature is multicolour, customisable sneakers, complemented by other fashion items and accessories. Its main target customers are aged 25 to 35, and its styling often draws on 1990s references, which it celebrated with a pop up experience in Madrid's Malasaña district in 2023.
- Unisex sneakers
- Customisable colourways
- Fashion items and accessories
Distribution
Morrison began as a digital brand and online sales remain its largest channel. It has opened its own stores in Madrid and sells through a wide network of multi-brand retailers in Spain and elsewhere in Europe, as well as on Zalando. The start up has also raised funds through equity crowdfunding to finance its expansion.
Why it matters
Morrison is an example of a Spanish digital-native footwear brand that built a direct online business first and then added physical stores and wholesale.
Frequently asked questions
Who founded Morrison shoes?
Morrison was founded in Madrid in 2016 by Pablo Recuenco, Álvaro Patón and Álvaro Rodríguez.
Where is Morrison from?
Morrison is a Spanish sneaker brand based in Madrid.
