CARTELO
CARTELO is a casualwear brand founded in Singapore in 1947 and recognised by its crocodile emblem. It makes menswear such as shirts, polo shirts and knitwear, alongside bags, belts and shoes.
| Founded | 1947, Singapore |
|---|---|
| Founder | Dr Tan Hian Tsin |
| Emblem | Crocodile |
| Chinese name | 卡帝乐鳄鱼 |
| Core range | Men's casualwear |
What is CARTELO?
CARTELO is a crocodile branded fashion label that traces its origins to Singapore in 1947. Its founder is named as Dr Tan Hian Tsin, one of the founders of the Singapore based Crocodile line. The crocodile figure and English lettering were registered in Singapore in 1951. In Chinese speaking markets the brand is known as 卡帝乐鳄鱼.
Products and positioning
The core of the range is men's casualwear:
- Shirts, polo shirts and T-shirts
- Trousers, jackets and outerwear
- Knitwear
Trademark filings also cover backpacks, handbags, wallets, suitcases and umbrellas, and current listings include tote bags, belts and leather and casual shoes.
Distribution
Several related companies use the name across Asia, including entities in Singapore, China (Shanghai Eastern Crocodile Apparels) and India (Crocodile Products). China, India and other Asian countries have been major markets, and the brand sells through online marketplaces such as Lazada.
Why it matters
CARTELO is one of several Asian crocodile labels with roots in post war Singapore. Its spread through regional companies and licensees illustrates how a single trademark can be operated across markets by different entities, a structure that shapes pricing and distribution in each country.
Frequently asked questions
Where is CARTELO from?
CARTELO originated in Singapore, where the crocodile brand was founded in 1947.
What does CARTELO sell?
Mainly men's casualwear such as shirts, polo shirts and knitwear, plus bags, belts and shoes.