Beyond The Vines
Beyond The Vines is a Singaporean design label founded in 2015 by husband and wife Daniel Chew and Rebecca Ting. It makes bags, apparel, accessories and lifestyle products built around functional, everyday design.
| Founded | 2015 |
|---|---|
| Founders | Daniel Chew and Rebecca Ting |
| Origin | Singapore |
| Signature products | Dumpling Bag, Crunch Carryall |
| Loyalty programme | Vine Club |
| Website | beyondthevines.com |
What is Beyond The Vines?
Beyond The Vines is a Singapore design brand created in 2015 by the husband and wife duo Daniel Chew and Rebecca Ting. The label set out to fill the gap between high concept luxury and mass market basics with well made, functional and accessible design, built around the idea that good design should be for everyone.
Products and positioning
The brand designs for everyday life, such as commuting or moving from yoga to brunch, rather than for the runway. Its range has grown well beyond its bags into a full lifestyle offer:
- Bags, pouches and wallets, including the Dumpling, Carryall, Para and Studio Tote series
- Womenswear, menswear and kidswear, including denim and organic cotton T-shirts
- Accessories such as caps, eyewear, footwear and tech accessories
- Homeware, stationery and pet products
The Dumpling Bag and the Crunch Carryall have become signature products.
Distribution
Beyond The Vines sells through its own stores and its online shop, which serves customers in Singapore, Thailand, Indonesia, the Philippines, Japan, Malaysia, Australia, Taiwan, Hong Kong, New Zealand and the United States. Its Vine Club loyalty programme supports repeat purchases.
Why it matters
Marking ten years in 2025, the label is one of the clearest examples of a Singaporean brand turning a design led, direct to consumer model into a regional lifestyle business.
Frequently asked questions
Who founded Beyond The Vines?
Beyond The Vines was founded in 2015 by the husband and wife duo Daniel Chew and Rebecca Ting.
What is Beyond The Vines known for?
The Singaporean label is best known for functional everyday bags such as the Dumpling Bag and the Crunch Carryall, alongside apparel and lifestyle products.