Lovet
Lovet is a Singaporean womenswear brand founded by Germaine Foo in 2014. It sells versatile wardrobe staples at affordable prices online and through its flagship store at ION Orchard.
| Founded | 2014 |
|---|---|
| Founder | Germaine Foo |
| Flagship | ION Orchard, Singapore |
| First Malaysian pop-up | The Starhill, Kuala Lumpur (2024) |
| Website | lovet.sg |
What is Lovet?
Lovet is a womenswear label from Singapore, founded in 2014 by Germaine Foo. It began as an online brand and is known for quality wardrobe staples at affordable prices.
Products and positioning
Lovet designs around versatility, aiming to help women get more use from fewer pieces. Signature products include:
- Padded reversible tops
- Pieces with interchangeable sleeves and straps
- Collections such as Best of Lovet and Mix and Match
Distribution
The brand sells through its own website and operates a flagship store at ION Orchard in Singapore. In 2024 it held its first Malaysian pop-up at The Starhill in Kuala Lumpur, supported by free shipping from Singapore to Malaysia with no minimum spend.
Why it matters
Lovet is part of a group of Singaporean digital native womenswear brands that have moved from online only sales into physical retail and regional expansion, using functional design features as a point of difference.
Frequently asked questions
Who founded Lovet?
Lovet was founded in Singapore in 2014 by Germaine Foo.
Does Lovet have a physical store?
Yes, Lovet has a flagship store at ION Orchard in Singapore, alongside its online shop.