PEDRO
Charles & Keith Group · Singapore
PEDRO is a Singaporean footwear and accessories brand launched in 2005 by the Charles & Keith Group. Originally a men's footwear line, it now sells shoes, bags and leather accessories for men and women.
| Launched | 2005 |
|---|---|
| Parent | Charles & Keith Group |
| Headquarters | Singapore |
| Products | Shoes, bags and accessories for men and women |
| Website | pedroshoes.com |
What is PEDRO?
PEDRO is a footwear and accessories label from Singapore, owned by Charles & Keith Group, the company founded by brothers Charles and Keith Wong. It was launched in 2005 as a line of men's footwear.
History
In 2007 PEDRO broadened its range to accessories such as belts and sunglasses and introduced higher end products. The brand has since grown into a full men's and women's offer.
Products and positioning
For men, PEDRO sells loafers, lace-ups, driving shoes, sneakers, sandals and boots, plus business bags, backpacks, totes, slings, belts, wallets and travel accessories. For women it offers boots, heels, flats, mules, sandals and sneakers alongside shoulder bags, totes, mini bags and small leather goods. Named lines include ICON and NOVO.
Distribution
PEDRO sells through its own stores and its official online shop, sharing the international retail model of its parent group, which operates hundreds of stores across dozens of countries.
Why it matters
PEDRO is the second major brand of one of Southeast Asia's best known footwear groups and shows how a women's focused company extended into menswear and leather goods.
Frequently asked questions
Is PEDRO part of Charles & Keith?
Yes. PEDRO is owned by Charles & Keith Group and was launched in 2005 as a men's footwear line.
Where is PEDRO from?
PEDRO is a footwear and accessories brand from Singapore.