Bove by Spring Maternity
Spring Maternity · Singapore
Bove by Spring Maternity is a Singapore maternity and nursing wear brand. It sells dresses and workwear for expectant and new mothers online and in store.
| Country | Singapore |
|---|---|
| Category | Maternity and nursing wear |
| Name meaning | Union of birth and love |
| Store | Wisma Atria, Singapore |
| Website | bove.co |
What is Bove by Spring Maternity?
Bove by Spring Maternity is a maternity wear brand from Singapore, part of the Spring Maternity business. The name Bove is pronounced like the word birth and is intended to represent the union of birth and love.
Products and positioning
The brand designs clothing for pregnancy and beyond, focused on maternity dresses that work for a wide range of occasions, from casual summer dresses to evening outfits. Its range also includes maternity workwear, giving expectant mothers options for the office. Detailed size guidance is provided to help customers choose fits during pregnancy.
Distribution
Bove sells online for home delivery and through a dedicated app with a membership scheme offering discounts and rebates. It also has a retail presence in Singapore, including a store in the Wisma Atria shopping centre on Orchard Road. The brand regularly appears in Singapore lifestyle media round ups of recommended maternity labels.
Why it matters
Bove by Spring Maternity is one of the specialist maternity brands in Southeast Asia combining online sales, an app based loyalty programme and physical stores.
Frequently asked questions
Where is Bove by Spring Maternity from?
Bove by Spring Maternity is a maternity wear brand from Singapore.
What does Bove sell?
Bove sells maternity dresses and workwear for expectant mothers, online and in store.