Our Second Nature
Our Second Nature is a Singapore womenswear brand founded in 2016 by Velda Tan, who also founded Love, Bonito. It sells everyday clothing, from considered basics to printed pieces, positioned between fast fashion and designer labels.
| Founded | 2016 |
|---|---|
| Founder | Velda Tan |
| HQ | Singapore |
| Known for | Considered basics and artist prints |
| Website | oursecondnature.com |
What is Our Second Nature?
Our Second Nature is a Singapore womenswear brand founded in 2016 by Velda Tan. Tan is also the founder behind Love, Bonito, which she started in 2005, as well as Collate and Atlas Kind. She set up Our Second Nature as a slower, more mindful brand, distinct from her earlier ventures.
Products and positioning
The brand makes everyday clothing for women, positioned between fast fashion and high-end designer labels. It is known for considered basics and for prints worked into easy silhouettes, including wide-leg trousers, breezy blouses, kimonos and midi dresses. Our Second Nature collaborates with artists on its prints, which feature whimsical motifs and bold colours that stay understated.
- Considered everyday basics
- Artist-collaboration prints
- Wide-leg trousers, blouses and midi dresses
Distribution
Our Second Nature sells through its own website and a physical boutique in Singapore, which has been located at Great World City.
Why it matters
Our Second Nature shows how an experienced founder of a large Singapore fashion business applied digital-first retail to a smaller, slower brand built around fewer, more considered pieces.
Frequently asked questions
Who founded Our Second Nature?
Our Second Nature was founded in 2016 by Velda Tan, who also founded Love, Bonito.
What does Our Second Nature sell?
The brand sells everyday womenswear, including considered basics, printed blouses, wide-leg trousers and midi dresses.