Hollyhoque
Hollyhoque is a Singapore womenswear label that began as an online blogshop and later opened a physical store. It sells its own collections of affordable day-to-night basics.
| Origin | Singapore |
|---|---|
| Started as | LiveJournal blogshop |
| Store | Orchard Gateway, Orchard Road |
| Range | Womenswear basics |
| Website | hollyhoque.com |
What is Hollyhoque?
Hollyhoque is a Singaporean fashion label selling its own womenswear collections. It was one of the LiveJournal blogshops that emerged in Singapore in the early 2000s, building a following online before moving into physical retail.
Products and positioning
The label focuses on day-to-night basics: versatile tops, culottes and similar pieces designed to work for the office, after-work drinks or a casual day out. New pieces are added frequently, with the range refreshed twice a week. Prices sit at the accessible end of the market, with tops and trousers typically priced in the low tens of Singapore dollars.
Distribution
Hollyhoque sells through its own website and a store at Orchard Gateway on Orchard Road, Singapore's main shopping street.
Why it matters
Hollyhoque belongs to the generation of Singapore blogshops that turned social and online followings into full retail businesses well before direct-to-consumer became a global buzzword. Its path from LiveJournal shop to Orchard Road store reflects how Singapore's digital-native fashion scene grew out of community-driven online selling, with frequent drops and accessible prices as the core of the proposition.
Frequently asked questions
Where is Hollyhoque from?
Hollyhoque is a womenswear label from Singapore that began as an online blogshop.
Does Hollyhoque have a physical store?
Yes, Hollyhoque has a store at Orchard Gateway on Orchard Road in Singapore.