Earnest Sewn
Earnest Sewn is a US premium denim label focused on men's jeans. Its spring 2012 range used selvage denim woven in Japan exclusively for the company.
| Category | Men's denim |
|---|---|
| Fabric | Japanese selvage denim |
| Spring 2012 styles | Fulton and Kyrre |
| Denim weight | 14.5 oz |
| Website | earnestsewn.com |
What is Earnest Sewn?
Earnest Sewn is an American premium denim brand known for men's jeans. Its creative director, Benjamin Talley Smith, led the design of its collections in 2012.
Products and positioning
For spring 2012 the company introduced a men's selvage denim collection. The fabric was Japanese denim made exclusively for the brand, with selvage edges finished during weaving on an antique shuttle loom, which stops them from unravelling. The denim is 14.5 oz and sold unwashed in a rigid finish.
- Fulton: a classic straight-leg fit
- Kyrre: a slim taper-leg fit
The two styles were priced between 175 and 198 US dollars, which places the brand in the premium denim bracket.
Why it matters
Earnest Sewn is part of the group of American labels that moved premium denim towards raw, selvage construction and Japanese mill fabrics, a niche that appeals to denim enthusiasts who value construction details and fabric weight.
Frequently asked questions
What does Earnest Sewn sell?
Earnest Sewn sells premium men's jeans, including selvage denim styles such as the Fulton and the Kyrre.
What is selvage denim?
It is denim woven on a shuttle loom so that its edges are finished during weaving and do not unravel.