Killer
Kewal Kiran Clothing · India
Killer is an Indian denim brand founded in 1989 by Kewalchand Jain and owned by Mumbai based Kewal Kiran Clothing. It makes jeans, shirts, T-shirts, trousers and accessories.
| Founded | 1989 |
|---|---|
| Founder | Kewalchand Jain |
| Parent company | Kewal Kiran Clothing Ltd |
| Core product | Jeans |
| Website | killerjeans.com |
What is Killer?
Killer, widely known as Killer Jeans, is one of India's leading homegrown denim brands. It was launched in 1989 by Kewalchand Jain, who was then running his family's garment business, and is the flagship brand of Kewal Kiran Clothing Ltd, the company founded in 1992 that he chairs.
Products and positioning
Jeans remain the core of the brand, complemented by shirts, T-shirts, trousers and accessories. Killer positions itself as an aspirational, full price brand; its leadership has argued that a brand should not rely on discounting, and markdowns are largely limited to older stock.
Distribution
- Exclusive brand outlets and K-Lounge stores, owned or franchised
- Multi brand outlets and department stores such as Lifestyle and Shoppers Stop
- E-commerce through Amazon, Flipkart, Myntra and the brand's own platform
Manufacturing is carried out at the group's own facilities in and around Mumbai, Vapi and Daman.
Why it matters
Killer has competed with international denim labels in India for more than three decades. Its combination of in house manufacturing, a dense franchise network and disciplined pricing is often cited as a model for Indian apparel brands building national reach.
Frequently asked questions
Who owns Killer Jeans?
Killer Jeans is owned by Kewal Kiran Clothing Ltd, a Mumbai based apparel company chaired by founder Kewalchand Jain.
When was Killer Jeans founded?
Killer Jeans was launched in 1989.