Mufti
Credo Brands Marketing Limited · India
Mufti is an Indian menswear brand founded by Kamal Khushlani in Mumbai in 1998. Owned by Credo Brands Marketing Limited, it sells jeans, shirts, t-shirts, outerwear and footwear.
| Founded | 1998 |
|---|---|
| Founder | Kamal Khushlani |
| Parent company | Credo Brands Marketing Limited |
| Headquarters | Mumbai, India |
| Footwear launch | December 2018 |
| Website | muftijeans.in |
What is Mufti?
Mufti is a casual menswear brand from India, founded in 1998 by Kamal Khushlani. It is owned and managed by Credo Brands Marketing Limited, a Mumbai company listed on the National Stock Exchange and the Bombay Stock Exchange.
History
Mufti was started with a loan of 10,000 rupees from Khushlani's maternal aunt. The brand expanded into footwear in December 2018, the same year it announced a focus on athleisure clothing and accessories and signed actor Kartik Aaryan as brand ambassador.
Products and positioning
Mufti offers a full casual wardrobe for men:
- Jeans, shirts and t-shirts
- Sweatshirts, sweaters and joggers
- Blazers and jackets
- Mufti Footwear
Distribution
The brand is distributed through a large network of multi-brand outlets and large format stores across India.
Why it matters
Mufti is one of the domestic brands that built India's branded menswear market from the late 1990s. Its awards include Retail Icon of India in 2012 and Brand of the Year in Men's Casual Wear at the CMAI APEX Awards in 2015, and its parent company is listed on India's stock exchanges.
Frequently asked questions
Who founded Mufti?
Mufti was founded in 1998 by Kamal Khushlani.
Which company owns Mufti jeans?
Mufti is owned and managed by Credo Brands Marketing Limited, a listed company based in Mumbai.