Numero Uno
Numero Uno is an Indian denim brand founded in 1987 by Narinder Singh Dhingra and based in Gurugram. It makes jeans, shirts, jackets and other casualwear in its own factory in Uttarakhand.
| Founded | 1987 |
|---|---|
| Founder | Narinder Singh Dhingra |
| Headquarters | Gurugram, India |
| Manufacturing | Selaqui, Uttarakhand |
| Stores | About 260 standalone stores |
| Website | numerounojeans.com |
What is Numero Uno?
Numero Uno is one of India's early homegrown denim labels, competing with international jeans brands in the domestic market. It is headquartered in Gurugram.
History
The brand was founded in 1987 by Narinder Singh Dhingra, who started out experimenting with denim and built the business into a national jeans brand.
Products and positioning
- Denim jeans
- Shirts
- Jackets and other denim items
Numero Uno manufactures its products itself at a unit in Selaqui, in Dehradun district, Uttarakhand.
Distribution
The brand operates about 260 standalone stores across India and is also sold through around 500 multi-brand outlets, including department store chains Shoppers Stop, Central and Lifestyle. Online, it sells through marketplaces such as Amazon, Myntra and Flipkart as well as its own website.
Why it matters
Numero Uno is an example of a vertically integrated Indian denim brand that has combined its own manufacturing with a broad omnichannel retail network.
Frequently asked questions
Is Numero Uno an Indian brand?
Yes, Numero Uno is an Indian denim brand founded in 1987 and headquartered in Gurugram.
Who founded Numero Uno?
Numero Uno was founded by Narinder Singh Dhingra.