Flying Machine
Arvind Fashions · India
Flying Machine is an Indian denim brand launched by Arvind in 1980 and described as India's first indigenous denim brand. It makes jeans and casualwear and belongs to Arvind Fashions.
| Launched | 1980 |
|---|---|
| Launched by | Arvind |
| Group | Arvind Fashions |
| Category | Denim and casualwear |
| Website | flyingmachine.in |
What is Flying Machine?
Flying Machine is a denim and casualwear brand from India. It was launched in 1980 by the textile company Arvind and is widely described as India's first indigenous denim brand.
History
When Flying Machine arrived, jeans were not yet an established part of Indian wardrobes, and the brand is credited with starting the country's jeans trend. Arvind, one of India's large denim fabric makers, used the label to build a domestic branded business on top of its mill operations. The brand later became part of Arvind Fashions Limited, the group's branded apparel business, which completed its acquisition of the brand in December 2025.
Products and positioning
Flying Machine centres on jeans and denim, supported by casualwear for a young, mid-market customer. Its long history gives it a heritage position in a segment now crowded with international denim labels.
Why it matters
As the first home-grown denim brand in India, Flying Machine marks the starting point of the branded jeans market in the country. Its path from mill-backed label to part of a listed fashion group mirrors the wider shift of Indian textile companies into consumer brands.
Frequently asked questions
Is Flying Machine an Indian brand?
Yes. Flying Machine was launched in India by Arvind in 1980 and is described as India's first indigenous denim brand.
Who owns Flying Machine?
Flying Machine belongs to Arvind Fashions Limited.