Lawman Pg3
Kewal Kiran Clothing Limited · India
Lawman Pg3 is an Indian denim and casualwear brand launched in 1998 by Kewal Kiran Clothing Limited. It targets young men aged 18 to 25 with bold, design-heavy jeans and casual clothing.
| Launched | 1998 |
|---|---|
| Parent company | Kewal Kiran Clothing Limited |
| Target age | 18 to 25 |
| Innovation | More than 22 patents for stitches, washes and construction |
| Website | lawmanpg3.com |
What is Lawman Pg3?
Lawman Pg3 is a denim and casualwear brand from India owned by Kewal Kiran Clothing Limited (KKCL). The company launched it in 1998, building on the denim manufacturing capability developed for its first brand, Killer.
Products and positioning
Lawman Pg3 is positioned as a younger and louder brand than Killer, aimed at consumers aged 18 to 25, with more pronounced design details. The brand has a strong technical focus and has been credited with more than 22 patents for stitches, washes and construction techniques.
- Introduced Diags stretched fabric to the Indian market
- Camel-skin-wash and fume-wash finishes
- Auto-reverse shirts
Distribution
KKCL sells its brands through multi-brand outlets, its largest channel, and department stores such as Shoppers Stop, Lifestyle and Central. The group also runs exclusive brand outlets and K-Lounge, a one-stop menswear store format, and serves markets from large cities to smaller towns.
Why it matters
Lawman Pg3 is an example of a vertically integrated Indian denim business using manufacturing know-how and product innovation, rather than imported design, to build differentiated brands. Alongside Killer, Integriti and Easies, it forms part of one of India's established domestic menswear portfolios.
Frequently asked questions
Which company owns Lawman Pg3?
Lawman Pg3 is owned by Kewal Kiran Clothing Limited, the Indian company that also owns Killer and Integriti.
When was Lawman Pg3 launched?
Kewal Kiran Clothing Limited launched Lawman Pg3 in 1998.