Indian Terrain

Indian Terrain is an Indian menswear brand founded in 2000 and rooted in Madras, today's Chennai. It makes shirts, polos, jeans, trousers and outerwear for everyday wear under the line "Born in Madras. Built for India."

What is Indian Terrain?

Indian Terrain is a men's clothing brand operated by Indian Terrain Fashions Limited. It describes itself as a leading Indian menswear label and uses the line "Born in Madras. Built for India." Its company address is in Singaperumalkoil, Chengalpattu, near Chennai in Tamil Nadu.

History

The brand was established in September 2000 by Venky Rajagopal, who had previously worked in apparel manufacturing, including clothing for international sportswear brands.

Products and positioning

The range covers shirts, T-shirts and polos, jeans, trousers, joggers, shorts, jackets, sweaters, sweatshirts, coats and boxers. Signature lines include:

• FairTrade, a Fairtrade certified range
• Constructed and Terrathlete
• Terrain Jeans
• Collections such as Corduroy, Madras Checks, Polo Elevation and Linen Edit

Ranges are also organised by occasion, from work and travel to festive and evening wear. The brand stresses breathable fabrics, practical fits and simple design, and draws on the Madras check, a textile closely tied to the city's history.

Distribution

Indian Terrain sells through its own e-commerce site and its own stores, and runs a members' loyalty programme called Terrain Club.

Why it matters

Indian Terrain is an example of a domestic Indian menswear label building a regional identity, in this case Chennai's textile heritage, into a national brand.

Frequently asked questions

Who founded Indian Terrain?

Indian Terrain was founded in 2000 by Venky Rajagopal, who previously worked in apparel manufacturing.

What does Indian Terrain sell?

It sells men's clothing, including shirts, polos, jeans, trousers, jackets, sweaters and shorts.

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