Freakins
Freakins is an Indian direct to consumer denim brand founded by Puneet Sehgal and Shaan Shah. It designs denimwear for Gen Z women, with fits for different body types.
| Origin | India |
|---|---|
| Founders | Puneet Sehgal, Shaan Shah |
| Category | Denim |
| Target customer | Gen Z women |
| Seed round | US$4 million, 2023 |
| Website | freakins.com |
What is Freakins?
Freakins is a home grown Indian D2C denim brand aimed at Gen Z women. It was founded by Puneet Sehgal and Shaan Shah, with Sachin Shah as a partner, and positions its denim as catering to different body types.
Products and positioning
Denim is the core of the range, with the brand building its identity around fit inclusivity and youthful styling. Freakins has stated plans to expand into new categories and launch new product lines beyond its denim base.
- Jeans and denimwear for young women
- Fits developed for a range of body types
- Direct to consumer brand model
Growth
In July 2023 Freakins raised a US$4 million seed round led by Matrix Partners India and Blume Ventures, with more than 30 angel investors and several social media creators also participating. The company said it would use the capital to expand its omnichannel presence, strengthen its supply chain and operations, enter new geographies and hire talent.
Why it matters
Freakins reflects the wave of Indian digital native fashion brands built around a single hero category and a clearly defined young audience. Its investor backing and plans for omnichannel growth make it a brand to watch in India's fast developing denim market.
Frequently asked questions
Who founded Freakins?
Freakins was founded by Puneet Sehgal and Shaan Shah, with Sachin Shah as a partner.
What does Freakins sell?
Freakins sells denimwear for Gen Z women, designed for different body types.